What Is SEO?

Search engine optimisation is the process that businesses and websites undertake to try and make sure that their website is as successful as possible.

Link Building Services

To get an understanding of how and why SEO works you first need to look at the use of search engines. Most of us go about searching for something online in the same way – We go to the likes of Google, we type in the phrase we are interested in and we click on one of the results near the top of the page. We don’t scroll through to page 15 just to see what is there.
It is important to remember that your potential clients also do this, therefore you need to make sure that you are as near to the top as possible and this is where SEO comes in.
On a basic level SEO looks at the content of your website and makes sure that everything about it is as likable by search engines as possible. After this you need then to look at link building. Link building services offer ways to make other websites link to you.
Google is a bit like a school playground – the more you are liked, the more it likes you. So the more websites that link to you, the more likely Google is to favour you in the search results.
Link building can be done in many forms – press releases, blog posts, social networking, article directories and more. In order to be as successful as possible you need to be involved in as many of these as you can.

Link Building